Tems Joins Omega’s Global Circle: A Milestone in Luxury & Culture

 

Tems Joins Omega’s Global Circle: A Milestone in Luxury & Culture

Grammy-winning Nigerian singer Tems has officially been appointed a global ambassador for Omega, featuring in the haute “My Little Secret” campaign that debuted alongside Hollywood and K-pop icons in Kyoto. This moment marks a breakthrough—not only for her, but for African representation in luxury branding.

A Statement Moment in Kyoto

At a breathtaking nighttime event in historic Kyoto, Omega unveiled its new Aqua Terra 30 mm collection. Tems stood out effortlessly among campaign stars like Ashley Graham, Ariana DeBose, and K-pop’s Danielle Marsh. Her presence captured the essence of the campaign: sophisticated, confident, and magnetic—as was the glimmer of the new timepiece on her wrist.

Why This Partnership Matters

Being chosen by a prestigious and heritage-rich brand like Omega is no small feat. The Swiss watchmaker has long aligned itself with icons of elegance, craftsmanship, and legacy. Now, with Tems in that elite circle, she becomes one of the very few African artists to hold this global role. It’s a huge win for Nigerian culture, setting a new precedent for global luxury collaborations.

The Watch: Omega Seamaster Aqua Terra 30 mm

Tems debuted the newly expanded Aqua Terra 30 mm, a collection designed to offer refined femininity and versatility. Sleek and stylish, these watches perfectly transition from day to night. With twelve unique designs, Tems chose the elegant gold model—polished dial, graceful design, and unmistakable presence. A modern gem for graceful expression.

Omega’s Timeless Heritage

This isn’t just another fashion accessory. Omega has been part of humanity’s milestones—official timekeeper of the Olympic Games since 1932, creator of the first watch worn on the moon, and famous for iconic designs like the Seamaster seen on James Bond. Their watches are engineering marvels and artistic statements rolled into one.

Through the Aqua Terra 30 mm, Omega is expanding its reach—to a younger, diverse, and style-conscious audience that values lineage without sacrificing individualism.